M12 targets
What the round buys, measured quarterly.
Paying customers
2–3
6–8
9–12
Non-Dun-Rite paying customers
0–1
3–4
6–8
ARR
$45–80K
$150–225K
$250–350K
Closed-loop field deployments
3
4–6
6–8
Onboarding automation
25%+
50%+
70%+
SaaS gross margin (post-onboarding)
40%+
55%+
65%+
Second workflow
n/a
discovery
alpha live
Implementation hours per customer, percentage of onboarding steps automated, gross margin after onboarding, and deployment payback. All must improve materially versus baseline by M12.
VERITI · PRE-SEED · MAY 202615 / 22