Go-to-market
Geography is the unfair advantage.
A founder in Michigan can run six shop-floor deployments in a quarter without spending company cash on flights. Density makes referrals compound. West/Southwest MI and Northern IN first; Chicago, Detroit, Northern OH next.
M0–M6
Founder-led embedded deployments
2–3 paying customers · $45–80K ARR · first 3 deployments completed
M6–M12
Operator / referral channel
6–8 customers · $150–225K ARR · repeatable reference package
M12–M15
Purchasing workflows · design-partner alpha
9–12 customers · $250–350K ARR · purchasing alpha live
PRIMARY ICP · U.S. precision CNC shops · 10–100 employees · $5–20M annual revenue · 50+ RFQs/month · estimator bottleneck or owner/senior-estimator knowledge-transfer risk.
VERITI · PRE-SEED · MAY 202613 / 22